South Gwinnett News

The Gwinnett Stripers became a part of Diamond Baseball Holdings (DBH), an organization dedicated to supporting, promoting and enhancing the sport of baseball through professional management, best practices, innovation and investment.

The Stripers are an MLB affiliate of the Atlanta Braves.

“The Gwinnett Stripers are excited to join Diamond Baseball Holdings, and proud to continue as the Triple-A affiliate of the Atlanta Braves” GM Erin McCormick said on the team's website. “Under the leadership of DBH, we will further our commitment to the creativity and innovation that make Coolray Field one of the best fan experiences in minor league baseball."

Diamond Baseball Holdings was also enthusiastic about the new deal. 

“Diamond Baseball Holdings will be global in our ambitions and hyper-local in our approach, and creating incredible fan experiences will remain our number one priority,” the leadership of DBH was quoted as saying on the Stripers official website. “Additionally, we look forward to providing opportunities for growth to the employees of PDL Clubs whose passion and ingenuity have built the sport through the decades.”

DBH is a subsidiary of Endeavor, the global sports and entertainment company. The deal is not final – it is subject to the approval process of the Professional Development League, according to the Stripers website. The Stripers will retain their current leadership with McCormick keeping his job as both general manager and vice president. 

Following the deal's approval, plans are in place for McCormick to collaborate closely with the leaders of Diamond Baseball Holdings, Pat Battle and Peter B. Freund, to enhance the club in any way possible, according to the Stripers website. DBH will provide assistance to the Stripers in areas such as ticket sales, partnerships, naming rights, food & beverage, merchandise, content strategy, collectibles/authentics/NFTs and media rights.